Linklaters Optometrists came to us to help upgrade their existing practice, nestled along the busy main high street in Bexleyheath, London. After having their reception area redone recently, they were eager to further improve the practice by updating their dispensing area and collections room towards the back of the practice, as well as produce a new shopfront with new fascia to help them stand out on the competitive high street.
After meeting the client, it was agreed that the new dispensing area had to be designed using the same finishes as the reception area in order to have continuity. The rest of the design was left to our designers, and after we had developed a brief along with the client, we came up with a more functional layout than what existed previously. The design that was developed also allowed for a variety of display solutions within the dispensing area in order to show off the frames more effectively and create interest.
We worked on the shopfront first before doing the internal work. The new fascia we designed showed a more sophisticated identity to the practice by using timber slats for the backing, brushed stainless steel stand-off lettering and swan neck lighting. The shopfront frame was sprayed to match and the overall look that was achieved was very well received by the client.
In the summer of 2018 our team attended site to carry out the internal works.
After removing the existing displays and furniture from the dispensing area and collections room, we prepared the space for the new displays and furniture. The back end of the practice was sealed off for a couple of weeks to allow the work to take place. The reception was left open in order to facilitate patients as much as they could during the fit out.
3 weeks after commencement the refurbishment was completed:
New partitioning, and interior plastering
Electrical and data
Lighting (including replacing existing lights with new LED versions)
New shopfront fascia or repainting of shopfront
New displays and furniture
Duration on site: 3 weeks
- DISPLAYS & FURNITURE
- SHOPFRONT & SIGNAGE